top of page
FENDI
Founded in 1925 by Adele Casagrande and Edoardo Fendi, Fendi is one of the most notorious luxury brand in the world. Fendi is easily recognizable by its double "FF" logo standing for "Fun Furs", developed by fur creative director Karl Lagerfeld in the 60s. The monogram print of this logo is known as the Zucca or Zucchino for the smaller versions. In 1997, Silvia Venturini Fendi created the first ever It Bag, the Baguette. The Baguette was one of the most acclaimed bag in the late 90s and early 2000s. After a little break, the Baguette regained popularity in 2019. In 2024 it is still one of the most desirable bags. The baguette is a bag, but also a gem and an investment.
Filters
bottom of page